A Tinder-style recipe discovery platform that makes meal planning fun and engaging through swipe-based interactions and AI-powered recommendations.
Meal planning can be overwhelming with endless recipe options online. Users needed a fun, engaging way to discover recipes that match their preferences without the decision fatigue of scrolling through countless options.
The solution needed to work seamlessly across web and mobile, incorporate monetization through ads and subscriptions, and include a unique "couple mode" for shared meal planning.
Implemented an intuitive Tinder-style interface using React Native Gesture Handler, making recipe discovery feel like a game. Users swipe right to save favorites and left to skip.
Built a learning algorithm that tracks user preferences over time, serving increasingly relevant recipes based on cuisine types, dietary restrictions, and cooking complexity.
Created a unique feature where two users can swipe recipes simultaneously, with the app highlighting mutual matches for shared meal planning decisions.
Integrated Stripe for premium subscriptions offering ad-free experience and advanced features, plus native sponsored recipe ads for free users.
Within 6 months of launch
Based on 500+ reviews
Users upgrading to paid plans
High engagement and retention
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