CASE STUDY

ReciPick: Recipe Discovery Reimagined

A Tinder-style recipe discovery platform that makes meal planning fun and engaging through swipe-based interactions and AI-powered recommendations.

10K+
Active Users
4.8★
App Rating
1M+
Recipes Swiped

The Challenge

Meal planning can be overwhelming with endless recipe options online. Users needed a fun, engaging way to discover recipes that match their preferences without the decision fatigue of scrolling through countless options.

The solution needed to work seamlessly across web and mobile, incorporate monetization through ads and subscriptions, and include a unique "couple mode" for shared meal planning.

The Solution

Swipe-Based Discovery

Implemented an intuitive Tinder-style interface using React Native Gesture Handler, making recipe discovery feel like a game. Users swipe right to save favorites and left to skip.

AI-Powered Recommendations

Built a learning algorithm that tracks user preferences over time, serving increasingly relevant recipes based on cuisine types, dietary restrictions, and cooking complexity.

Couple Mode

Created a unique feature where two users can swipe recipes simultaneously, with the app highlighting mutual matches for shared meal planning decisions.

Monetization Strategy

Integrated Stripe for premium subscriptions offering ad-free experience and advanced features, plus native sponsored recipe ads for free users.

Technology Stack

React Native
Next.js
TypeScript
Vercel Postgres
Stripe
AsyncStorage
React Navigation
Tailwind CSS
Vercel
Gesture Handler

Results & Impact

10K+
Active Users

Within 6 months of launch

4.8★
App Store Rating

Based on 500+ reviews

25%
Premium Conversion

Users upgrading to paid plans

85%
Daily Active Users

High engagement and retention

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